Timeline

Historical Highlights

2000 - 2017

Photo: Sagmel 2016 - BAYER HEALTHCARE PHARMACEUTICALS

Erica Mann becomes a member of the Board of Management of Bayer AG and head of the Consumer Health Division, headquartered in Basel, Switzerland.

Photo: Sagmel 2013 - BAYER HEALTHCARE PHARMACEUTICALS

Erica Mann, member of the Bayer HealthCare Executive Committee and President of Bayer HealthCare’s Global Consumer Care division named as Chair-Elect of the World Self-Medication Industry (WSMI) – the global industry trade association for non-prescription drugs and dietary supplements

Photo: Sagmel 2013 - BAYER HEALTHCARE PHARMACEUTICALS

Acquisition of Steigerwald, a specialist in the manufacture of pharmacy-only, herbal drug products.

Photo: Sagmel 2012 - BAYER HEALTHCARE PHARMACEUTICALS

A Pharma Hub was established in Basel consisting of Regional Marketing Operations for Europe, Canada and EMEA, Regional Medical Affairs and Pharma Supply Chain.

Photo: Sagmel 2011 - BAYER HEALTHCARE PHARMACEUTICALS

Bayer Advanced Aspirin launched in US.

Photo: Sagmel 2008 - BAYER SCHERING PHARMA

Bayer Consumer Care completed its acquisition of the Cough & Cold portfolio of Topsun Science & Technology.

Photo: Sagmel 2008 - BAYER SCHERING PHARMA

Acquisition of OTC brand portfolio and related assets from Sagmel, Inc.

Photo: Sagmel 2007 - BAYER SCHERING PHARMA

Expanded marketing and sales capabilities in Eastern Europe with acquisition of Pharmonyx, Ltd.

Photo: Sagmel 2007 - BAYER SCHERING PHARMA

Bayer Consumer Care completed its acquisition of the Citracal line of over-the-counter (OTC) calcium supplements from Mission Pharmacal Company.

Photo: Sagmel 2005 - BAYER

Bayer Consumer Care completes its acquisition of Roche Consumer Health (RCH). As a result of the merger, the Division has more than 6,400 employees around the globe and ranks among the top three OTC consumer health organizations in the world, with a presence in more than 120 countries.

1959 - 1999

Photo: Sagmel 1999 - BAYER

Aspirin trademark centenary - worldwide sales >€500m

Photo: Sagmel 1997 - BAYER

Bayer begins marketing Aleve, Mycelex, Midol, Femstat, Actron and Vanquish under joint venture agreement with manufacturer Hoffman-LaRoche.

Photo: Sagmel 1996 - BAYER

Sale of suncare, cosmetics and sweetener businesses to Sara Lee. Establishment of 50:50 JV in the USA with Roche covering analgesics and vaginal yeast infection categories.

Photo: Sagmel 1994 - BAYER

Consumer Care business group created by the acquisition of North American OTC business of Sterling. Acquisition of the “Bayer Cross” Trademark in USA

Photo: Sagmel 1984 - BAYER

Self-Medication and Consumer Products created as an independent business group.

Photo: Sagmel 1978 - BAYER

Bayer purchases Miles Laboratories.

Photo: Sagmel 1964 - BAYER

Increasing the range of vitamin products, Cal-C-Vita, a vitamin C and calcium preparation, is launched (Roche Consumer Health).]> Berocca – vitamin B complex plus vitamin C – is launched (Roche Consumer Health).

Photo: Sagmel 1959 - BAYER

Building upon the advances in vitamin synthesis, Supradyn is introduced as an addition to the growing range of multivitamin products (Roche Consumer Health).

1897 - 1958

1944 - BAYER

Bepanthen, a skin care product, is launched in tablet, ampoule and ointment presentations. The active ingredient, dexpanthenol, is converted in the body to pantothenic acid, a member of the vitamin B complex (Roche Consumer Health).

Photo: Bayer Corporate 1943 - BAYER

One-A-Day Multivitamins are first marketed.

Photo: Aspirin 1940 - BAYER

One-A-Day A and D Vitamins are marketed.

1934 - BAYER

The first 50 kilograms of vitamin C are produced. This marks the real start of vitamin manufacturing at Roche. As a first vitamin preparation, Redoxon is launched.

1933 - BAYER

Hoffman La-Roche introduces Saridon, a pain reliever containing phenacetin (Bayer Consumer Care acquired Roche Consumer Health in 2005).

Photo: Bayer 1931 - BAYER

Alka-Seltzer is introduced by Miles Laboratories in Elkhart, Indiana, US.

1899 - BAYER

Aspirin introduced as an over-the-counter (OTC) medicine

Photo: Aspirin 1897 - BAYER

Bayer Chemist Felix Hoffman discovers Acetylsalicylic Acid, which later became known and registered under the trademark “Aspirin.”

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