2000 - 2017
Erica Mann becomes a member of the Board of Management of Bayer AG and head of the Consumer Health Division, headquartered in Basel, Switzerland.
Erica Mann, member of the Bayer HealthCare Executive Committee and President of Bayer HealthCare’s Global Consumer Care division named as Chair-Elect of the World Self-Medication Industry (WSMI) – the global industry trade association for non-prescription drugs and dietary supplements
Acquisition of Steigerwald, a specialist in the manufacture of pharmacy-only, herbal drug products.
A Pharma Hub was established in Basel consisting of Regional Marketing Operations for Europe, Canada and EMEA, Regional Medical Affairs and Pharma Supply Chain.
Bayer Advanced Aspirin launched in US.
Bayer Consumer Care completed its acquisition of the Cough & Cold portfolio of Topsun Science & Technology.
Acquisition of OTC brand portfolio and related assets from Sagmel, Inc.
Expanded marketing and sales capabilities in Eastern Europe with acquisition of Pharmonyx, Ltd.
Bayer Consumer Care completed its acquisition of the Citracal line of over-the-counter (OTC) calcium supplements from Mission Pharmacal Company.
Bayer Consumer Care completes its acquisition of Roche Consumer Health (RCH). As a result of the merger, the Division has more than 6,400 employees around the globe and ranks among the top three OTC consumer health organizations in the world, with a presence in more than 120 countries.
1959 - 1999
Aspirin trademark centenary - worldwide sales >€500m
Bayer begins marketing Aleve, Mycelex, Midol, Femstat, Actron and Vanquish under joint venture agreement with manufacturer Hoffman-LaRoche.
Sale of suncare, cosmetics and sweetener businesses to Sara Lee. Establishment of 50:50 JV in the USA with Roche covering analgesics and vaginal yeast infection categories.
Consumer Care business group created by the acquisition of North American OTC business of Sterling. Acquisition of the “Bayer Cross” Trademark in USA
Self-Medication and Consumer Products created as an independent business group.
Bayer purchases Miles Laboratories.
Increasing the range of vitamin products, Cal-C-Vita, a vitamin C and calcium preparation, is launched (Roche Consumer Health).]>
Berocca – vitamin B complex plus vitamin C – is launched (Roche Consumer Health).
Building upon the advances in vitamin synthesis, Supradyn is introduced as an addition to the growing range of multivitamin products (Roche Consumer Health).
1897 - 1958
Bepanthen, a skin care product, is launched in tablet, ampoule and ointment presentations. The active ingredient, dexpanthenol, is converted in the body to pantothenic acid, a member of the vitamin B complex (Roche Consumer Health).
One-A-Day Multivitamins are first marketed.
One-A-Day A and D Vitamins are marketed.
The first 50 kilograms of vitamin C are produced. This marks the real start of vitamin manufacturing at Roche. As a first vitamin preparation, Redoxon is launched.
Hoffman La-Roche introduces Saridon, a pain reliever containing phenacetin (Bayer Consumer Care acquired Roche Consumer Health in 2005).
Alka-Seltzer is introduced by Miles Laboratories in Elkhart, Indiana, US.
Aspirin introduced as an over-the-counter (OTC) medicine
Bayer Chemist Felix Hoffman discovers Acetylsalicylic Acid, which later became known and registered under the trademark “Aspirin.”